These are kind of like roadmaps that your audience members follow according to the tags you add to them and the actions they take. This feature is only available for paid plans.Ĭustomer Journeys are basically an automation sequence that you set up for your Audience (or list) in Mailchimp. Let’s take a quick look at each of them and what they offer for authors. AutomationĪutomation with MailChimp occurs in four specific ways: Overall, the free account looks legitimate and like something starting authors could use to great effect. All the other stuff acts as a distraction. ![]() ![]() My experience with email is that most authors need simple email campaigns, reporting, web form creation, automation, and a way to manage their subscribers. You get what you need, and probably a bunch of functions you don’t actually need. I think the free account from Mailchimp is pretty good. You get access to landing pages, social posts, and Facebook and Instagram ads.So you don’t have access to the ‘customer journey builder’ as it’s called or more complicated automation with multiple starting points. You also have the option to buy a domain name through Mailchimp and connect an existing domain name. You can build and publish a website with analytics, as well as having access to a free Mailchimp domain.Basic templates are included with your free account when creating emails.You also have access to an audience dashboard and contact profiles for each of your contacts.those who open your emails or engage with your website in a certain way). You can use behavioral targeting–this basically means that you can tailor your emails to specific people (eg. ![]() You can use tagging and basic segmentation.You can have 1 audience with the free plan–so 1 list, basically.That means that if you have those 2,000 contacts, you can send them an email 5 times a month. Mailchimp does offer a free account, and here’s what you get with it: I like to try before I buy-whether that’s through a trial or a free account. That’s why I’ve added this category for review. As an author, you’re probably on the lookout for a cheap solution that offers you what you need.
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